Product Benefit
No point in running ads if people are not clicking them. Worse yet, if no one is clicking on your ads, Google assumes your ads are terrible and punish you by increasing your cost per click.
Scope of Work for 1st Month
- Ad copy creation, beating industry benchmark click-through rate (CTR)
- Campaign targeting setup (location, device & platform)
- Ad extensions configuration
- Technical configuration (budget, bid, ad scheduling)
- Demographic configuration (age, gender & language)
- Conversion tracking implementation
Scope of Work for Ongoing Months
- Ensure your ads has dominant exposure – 90%+ Impression Percentage (Top)
- Ensure the ad’s click-through rate (CTR) is higher than benchmark*
- Adding negative keywords to reduce ad spend waste
Note
If the click-through rate drops below the benchmark, we will introduce another ad copy.
