Your differentiation strategy (as in, how you’re different to the competition) outlines the unique-point-of-difference your brand offers in the market.
As a rule of thumb, the more your audience values this difference, the more likely they are to choose your brand or better yet, choose to pay a premium for it.
Not every brand or every strategy can achieve radical differentiation, though the more unique your experience is, the more chance it has gaining traction.
When you know your audience and what they want and you know your competitors and what they offer, you have a clear map of your market landscape.
This map is a tool you can use to identify gaps and opportunities for your brand to take advantage of.
- What does your audience want that they’re not getting from your competitors?
- What do they want more of?
- What do they want less of?
- Where do they want an alternative or a better way of doing things?
- How can you do things better?
- Can you save them time?
- Can you save them money?
- Can you save them stress?
This is where brand differentiation starts. Answering these questions opens up possibilities for you to position your brand as an alternative or better version of the competition, ultimately giving your audience a justifiable reason to pick your brand over theirs.
Scope of Work
- Two 1-hour discussion sessions with business leaders and our marketing strategist
