Many web design companies like website maintenance to the upkeep of a car or a house. Without regular care and updates, any website may encounter problems – from diminished speed and performance to severe security vulnerabilities.
But these issues seem trivial because frankly your website doesn’t really store any sensitive information and why does it matter if a user needs to wait for one more second for your website to load. So, let me explain in terms how neglecting website maintenance can directly hit your bottom line:
Technology Compatibility: Without regular maintenance, your website can fall out of sync with the latest web technologies. This not only means potential downtimes but also diminished visibility. Websites updated with the latest tech are preferred by both social media platforms and search engines because they offer superior user experiences. To put it another way: Would you rather take someone important to a new, trendy restaurant or one that’s clearly seen better days?
Business Continuity: Think about this: if your website goes down due to neglect, it’s not just a simple fix. You’re looking at months of designing and developing a new site, not to mention the additional investments in time and money. Your business could come to a standstill in the digital world.
Digital Marketing Efforts: All the time and money you’ve put into digital marketing? If your site crashes and you have to start anew, those efforts get erased. New site means new URLs and new content. Search engines and social media platforms have already indexed your original content, giving you better rankings and more cost-effective leads. Starting over means you’re back to square one, losing all the traction you’ve previously gained.
Now, you should see how website maintenance is critical to your business. But what exactly does website maintenance entail, and how often should you do it?
Here, we’ll introduce a structured maintenance schedule akin to a car maintenance plan. Think of it as your roadmap for the next 7 years of your website’s life.
Website Maintenance
Service Level 1 (SL1): Months: 6, 18, 30, 42, 54, 66, 78 - 1 to 3 Hour(s)
Download & store website backup on cloud drive (content, database, files)
Compatibility checks (see if the new WordPress version works well with the website)
Check SSL certificate health & renew SSL certificates (if they expire around this time)
For The Estimate of Time Needed
The low end of the time estimate is for one-page website. The high end of the time estimate is for websites that have multiple templates, i.e. city page template, service page template, persona template, past project templates, etc.
Maintaining Your Website For Longevity
Many web design companies like website maintenance to the upkeep of a car or a house. Without regular care and updates, any website may encounter problems – from diminished speed and performance to severe security vulnerabilities.
But these issues seem trivial because frankly your website doesn’t really store any sensitive information and why does it matter if a user needs to wait for one more second for your website to load. So, let me explain in terms how neglecting website maintenance can directly hit your bottom line:
Technology Compatibility: Without regular maintenance, your website can fall out of sync with the latest web technologies. This not only means potential downtimes but also diminished visibility. Websites updated with the latest tech are preferred by both social media platforms and search engines because they offer superior user experiences. To put it another way: Would you rather take someone important to a new, trendy restaurant or one that’s clearly seen better days?
Business Continuity: Think about this: if your website goes down due to neglect, it’s not just a simple fix. You’re looking at months of designing and developing a new site, not to mention the additional investments in time and money. Your business could come to a standstill in the digital world.
Digital Marketing Efforts: All the time and money you’ve put into digital marketing? If your site crashes and you have to start anew, those efforts get erased. New site means new URLs and new content. Search engines and social media platforms have already indexed your original content, giving you better rankings and more cost-effective leads. Starting over means you’re back to square one, losing all the traction you’ve previously gained.
Now, you should see how website maintenance is critical to your business. But what exactly does website maintenance entail, and how often should you do it?
Here, we’ll introduce a structured maintenance schedule akin to a car maintenance plan. Think of it as your roadmap for the next 7 years of your website’s life.
Website Maintenance
For The Estimate of Time Needed
The low end of the time estimate is for one-page website. The high end of the time estimate is for websites that have multiple templates, i.e. city page template, service page template, persona template, past project templates, etc.