Click Through Rate – GMB (Google My Business Local Pack) is the percentage of individuals who see your Google My Business listing among all the organic results and click on it.
Currently, these’s not a chart to show you the click through rate for GMB listings, however, we can estimate it via the chart on our explanation of Click Through Rate (CTR) – SERP.
You can see there’s a 19% difference in the click through rate for the first organic search result. We can safely assume the 19% of the clicks have actually gone to the results inside the Google My Business Local Pack.
Since Google My Business Local Pack usually has 3 results, we can assume that each result gets one-third of the 19% of clicks, which translate to 6% each, rounding down.
Why is this important?
Knowing this number helps you to predict how much traffic you are going to get onto your Google My Business listing. When you can predict how many visitors you are going to get and you also know your Google My Business listing conversion rate, you can now predict how many inquiries you are going to get from your SEO – GMB effort.
Method 1: Improve your reviews
Since Google My Business Local Pack only allows you to showcase your business name and your reviews, and you can’t do much with your business name, which leaves you with only one option: get more reviews so your result looks more appealing.
Click Through Rate (CTR) – GMB
Click Through Rate – GMB (Google My Business Local Pack) is the percentage of individuals who see your Google My Business listing among all the organic results and click on it.
Currently, these’s not a chart to show you the click through rate for GMB listings, however, we can estimate it via the chart on our explanation of Click Through Rate (CTR) – SERP.
You can see there’s a 19% difference in the click through rate for the first organic search result. We can safely assume the 19% of the clicks have actually gone to the results inside the Google My Business Local Pack.
Since Google My Business Local Pack usually has 3 results, we can assume that each result gets one-third of the 19% of clicks, which translate to 6% each, rounding down.
Why is this important?
Knowing this number helps you to predict how much traffic you are going to get onto your Google My Business listing. When you can predict how many visitors you are going to get and you also know your Google My Business listing conversion rate, you can now predict how many inquiries you are going to get from your SEO – GMB effort.
Method 1: Improve your reviews
Since Google My Business Local Pack only allows you to showcase your business name and your reviews, and you can’t do much with your business name, which leaves you with only one option: get more reviews so your result looks more appealing.