Click Through Rate – Search Ad is the percentage of individuals who see you ad and click on it. Here’s the industry average click through rate for search ads across industries (data provided by WordStream):
Why is this important?
Expected CTR is one of the factors search advertising platforms consider when it decides whether to rank your ad first or your competitors’ ad first. The higher the CTR, the lower your ad cost.
Method 1: Improve the ad copy
Find out what your audience cares about the most, mention that in the headlines of your ad copy.
Method 2: Refine targeting
Show your ads to less irrelevant people. If your ad is about a burger joint, then make sure your ad excludes targeting vegetarians.
Method 3: Add more negative keywords
Similar to method 2, however, adding negative keyword gives you surgical precision on controlling what you are targeting.
Click Through Rate (CTR) – Search Advertising
Click Through Rate – Search Ad is the percentage of individuals who see you ad and click on it. Here’s the industry average click through rate for search ads across industries (data provided by WordStream):
Why is this important?
Expected CTR is one of the factors search advertising platforms consider when it decides whether to rank your ad first or your competitors’ ad first. The higher the CTR, the lower your ad cost.
Method 1: Improve the ad copy
Find out what your audience cares about the most, mention that in the headlines of your ad copy.
Method 2: Refine targeting
Show your ads to less irrelevant people. If your ad is about a burger joint, then make sure your ad excludes targeting vegetarians.
Method 3: Add more negative keywords
Similar to method 2, however, adding negative keyword gives you surgical precision on controlling what you are targeting.