A PHP update refers to a new release or version of the PHP programming language. PHP is a widely used server-side scripting language, and it powers many web applications, including the popular content management system (CMS), WordPress. Keeping PHP updated on a WordPress website is crucial for several reasons:
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PHP Server Language
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WordPress Theme
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WordPress Core
A WordPress update refers to the process of updating the WordPress core software, its themes, or its plugins. When developers release an update, they typically address a mix of security issues, bugs, and performance enhancements, and they might also introduce new features. Here’s why it’s crucial to keep WordPress up to date:
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WordPress Plugins
WordPress plugins are pieces of software that can be added to a WordPress website to extend its functionality or add new features. Plugins allow users to customize their websites without having to code from scratch, making it possible for non-developers to enhance their websites in many ways. Why Should People Keep WordPress Plugins Up to …
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Maintaining Your Website For Longevity
Many web design companies like website maintenance to the upkeep of a car or a house. Without regular care and updates, any website may encounter problems – from diminished speed and performance to severe security vulnerabilities. But these issues seem trivial because frankly your website doesn’t really store any sensitive information and why does it …
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6 SEO Predictions for 2023 and How to Prepare
Search engine optimization in 2023 is gonna get crazy, and if you’re not prepared for the changes, you’re gonna get left behind. In this article, we are going lay out my seven SEO predictions for 2023, and most importantly, I wanna explain what you need to do to prepare for these changes so you can …
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Make People Want You And You Only
If you are only getting business because people settle for you (i.e. you are the cheapest, you are the most convenient) and not because they want you, then you should build a brand. A brand is the feeling you give to people. If the feeling matches what they are looking for when they need help …
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Improve Your Website Conversion Rate
Symptoms of Your Website Not Converting Why Does Your Website Not Converting? Benefits of Coding Bull Framework Here are our clients have had after implementing Coding Bull Framework and our other marketing strategies to their business. How Did Coding Bull Framework Get Developed? How Do We Apply Coding Bull Framework To Your Business? Website Structure …
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Canada Digital Adoption Program – Stream 2
Program Perks To Get The Perks, You Need A Plan The SME and the digital advisor will work together to develop a digital adoption plan that meets the CDAP requirements. Upon completion, the SME will upload their completed digital adoption plan and invoice to the CDAP portal. Once accepted, the grant will be issued to …
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Estimated Google Ad Lead Cost
From the keyword research, we can know how much each click is going to cost. Google Keyword Planner tells us that. Now, we also know the expected conversion rate of the website: Lead generation expected conversion rate eCommerce online store expected conversion rate And the expected conversion rate tells us how many clicks we need …
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Estimated SEO Lead Cost
By completing the keyword research, we will know how many backlinks your top competitor has for the service that you want to rank for. Since we have partnered with many websites and have together agreed on a standard pricing for them to provide backlinks to our clients, it is easy to know what the monthly …
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Effective & Efficient Google Search Ads
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Touchpoint
A touchpoint is any time a potential customer or customer comes in contact with your brand–before, during, or after they purchase something from you. The more touchpoints you have with your prospects and customers, the more inclined they buying your products or services. Test 1 You are having some friends over for a BBQ party. …
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Efficient vs. Effective
Efficiency is about doing things right. Effectiveness is about doing the right things.
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Estimated Number of Leads
No matter the marketing channel you use, the formula is the same: Audience Size * Expected CTR * Expected Conversion Rate = Estimated Number of Leads Audience Size For search engine focused marketing campaigns, the audience size will be the keyword search volume from all the relevant keywords in each campaign in the targeted area. …
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Google My Business Local Pack (GMB)
It’s simple to differentiate the Google My Business (also known as Local Pack) among all the other search results. They look like the results in this page:
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Search Engine Result Page (SERP)
It’s simple to differentiate the SERP among all the other search results. They look like the results in this page:
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Click Through Rate (CTR) – SERP
Click Through Rate – SERP () is the percentage of individuals who see your website among all the organic results and click on it. Here’s the average click through rate for Search Engine Results Page* (data provided by Advanced Web Ranking. For the latest data, please visit their webpage): *If you are reading this post, …
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Click Through Rate (CTR) – GMB
Click Through Rate – GMB () is the percentage of individuals who see your Google My Business listing among all the organic results and click on it. Currently, these’s not a chart to show you the click through rate for GMB listings, however, we can estimate it via the chart on our explanation of Click …
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Design Quality Control
We overlay the design over the developed work to check for imperfections. The developer will then tweak the website to make it pixel-perfect. To see how it works, check out the video below:
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Broken Links
A broken link is a web-page that can’t be found or accessed by a user, for various reasons. Web servers will often return an error message when a user tries to access a broken link. Broken links are also often known as “dead links” or “link rots.” Broken links on your website can be harmful in …
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Spearman’s Ranking Correlation Coefficient
A ranking correlation coefficient of factor measures versus ranking position. More negative is better. Meaning, the higher the value in a certain factor, the lower the ranking. We want lower ranking, i.e. ranking #1 is better than ranking #10. To understand the coefficient as a mathematical tool on its own without considering SEO. Here’s a …
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Impression % (Absolute Top)
Search absolute top impression rate is the percent of your impressions that are shown as the very first ad above the organic search results. Use this metric to see whether changes in performance are due to changes in your ads’ location.
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Impression % (Top)
Search top impression rate is the percent of your impressions that are shown anywhere above the organic search results. Use this metric to see whether changes in performance are due to changes in your ads’ location.
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Negative Keywords
Negative keywords are keywords that we don’t want our ads to show up for. Example 1 For example, our client is a roofing company, so we want our ads to show up for keywords like “roofing services“. However, our client’s competitor is called “Penfold Roofing Services“, and since we are bidding for keywords “roofing services”, …
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Opportunity Cost / Time Cost
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Click Through Rate (CTR) – Search Advertising
Click Through Rate – Search Ad is the percentage of individuals who see you ad and click on it. Here’s the industry average click through rate for search ads across industries (data provided by WordStream): Why is this important? Expected CTR is one of the factors search advertising platforms consider when it decides whether to …
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Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is the cost related to acquiring a new customer. In other words, CAC refers to the resources and costs incurred to acquire an additional customer. Customer acquisition cost is a key business metric that is commonly used alongside the customer lifetime value (LTV) metric to measure the value generated by a new customer. …
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Hourly Rate
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SEO for Google My Business (GMB)
The core concept of SEO for Google My Business (GMB) is similar as SEO for Search Engine Result Page (SERP). The only difference is that Google My Business considers the content on the listing more than the content on your website. As a refresher, please watch this video to understand the core factors of SEO: …
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Conversion Rate
Conversion rate is the percentage of individuals who take a desired action, e.g. online purchase, quote request, appointment booking, etc.. If 100 shoppers walk into your store, and 10 of them buy something, you have a conversion rate of 10%. If 100 people visit your website, and 20 of them request quote, you have a …
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SEO for Search Engine Result Page (SERP)
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