A service page helps attract visitors who are looking to pay for a specific service or a specific product. For example, you are a painter, and you offer “deck staining service”, then you will want to show up on Google when people search for “deck staining contractor near me”.
For visitors who clearly know what they want done, we should never take these people to the homepage because people have no patience to look for the information. They will just leave to another website that gives them the info right away.
A service page is composed of the sections outlined in the presentation. You can see the sections in the image on the left. Depending on the industry, there may be more or less sections than the example on the left.
Functions Included (Not In Particular Order)
- Header Section
- Service Description
- Awards & Certifications
- Customer Satisfaction Commitment
- Company’s Track Record
- Processes
- Past Work
- Management Team (Optional)
- Testimonials
- Promotions (Optional)
- Quote Request
- Blog
- Footer
- Mobile Responsiveness
Note
Service pages are only necessary if you plan to rank high on Google for each individual service, which can involve significant investment.
It is unnecessary to develop all the services that you offer at the beginning. We can slowly expand the website as time goes.
